Why we decided to create a brand of electric toothbrushes.

My Variations is the story of Alexis and Martin, two brothers who wanted to shake things up in the dental hygiene market 🦷.

We started from a fairly simple observation: today, the French do not brush their teeth well, and not often enough. So, they brush their teeth for 43 seconds on average, not always twice a day, and change their toothbrush approximately every 8 months! We are a long way from the recommendations of dentists who recommend brushing for 2 minutes twice a day, and changing the brush every 2 to 3 months maximum 😅

By studying the dental hygiene market, we quickly realized that it was almost impossible to find our way among the thousands of products available in supermarkets and pharmacies. How do you choose an electric toothbrush when you find yourself faced with models equipped with dozens of features (bluetooth, artificial intelligence, 25 brushing modes, etc.) and which can sometimes cost up to €300? 🤔

The launch of the project

We said to ourselves that we had to do something so that consumers could improve their dental hygiene and their health without having to worry. This is why we decided to launch My Variations, the first brand in France to offer electric toothbrushes with a regular delivery system for replacement heads 📫.

We have teamed up with dentists and dental industry experts to offer an electric toothbrush model that is simple, stylish and above all effective, without unnecessary features and at a reasonable price ⚙️.

We then added a regular delivery system for the brush heads to make life easier for our customers and ensure that they never forget to change their brush head when it's time. Without commitment obviously 🤗.

Finally, we decided that at My Variations, the customer should have an incredible experience.
No bullshit, no excuses, we give 200% for our customers 💪. Broken toothbrush? No worries, we'll repair or replace it within 48 hours! ✅ Do you want to change your mind? We give you 30 days to test our toothbrush and we'll refund you if it doesn't suit you! ✅

Electric toothbrushes, the start of a great story?

Today, electric toothbrushes are our first product, however over time we hope to grow the My Variations community even more and offer lots of new products related to dental hygiene to best support our customers on this subject. ultra important and far too neglected! 😀

Discover our (super) toothbrushes!