Make it brush!
We're on a mission to make oral care easier and accessible to the greatest number, without compromising on quality.
Meet the two brothers who wanted to make your routine easier
When searching for an electric toothbrush, we were lost between all the brands, hundreds of models and useless features that were available on the market. We just wanted to have a model that would offer a perfect cleaning, at an affordable price, without having to search 5 different stores before finding replacement heads.
So we decided to build partnerships with dentists, manufacturers, and more than 500 customers, to create our own brand!
Alexis

Martin

Every day, we strive to disrupt more and more the oral care market.
But how do we do that?
A Professional Cleaning
Thanks to our sonic technology and five different brushing modes, our toothbrushes bring in a professional quality cleaning, twice a day. Because your teeth deserve it.
Learn moreA Great Design
Too often, electric toothbrushes are poorly designed, big, heavy and look odd in your bathroom. Designed in Paris, our brushes are efficient, simple to use, but yet beautifully designed. Because your bathroom deserves it.
More detailsA Competitive Pricing
When you buy a toothbrush from a famous oral care brand, more than half of the price paid is going into the pockets of the different retailers and intermediaries from the supply chain.
Thanks to our direct-to-consumer business model, we are able to offer top quality products for only a fraction of the price you would pay buying from the famous oral care brands. Because your wallet deserves it.
variations.
Factory
You
Other brands
Factory
Wholesaler
Store
You
A Competitive Pricing
When you buy a toothbrush from a famous oral care brand, more than half of the price paid is going into the pockets of the different retailers and intermediaries from the supply chain.
Thanks to our direct-to-consumer business model, we are able to offer top quality products for only a fraction of the price you would pay buying from the famous oral care brands. Because your wallet deserves it.
A Consumer-Friendly Subscription Model
We all have our busy days, right? With our subscription model, we ship you fresh brush heads whenever you need them, and you are completely free to skip a delivery, change the date or cancel at any time. Because your schedule deserves it.
See detailsvariations
Factory
You
Other brands
Factory
Wholesaler
Store
You
A Consumer-Friendly Subscription Model
We all have our busy days, right? With our subscription model, we ship you fresh brush heads whenever you need them, and you are completely free to skip a delivery, change the date or cancel at any time. Because your schedule deserves it.
See details