
1 article
£7,90
£7.90 per item
In stock, order shipped on the: Tuesday 01 April - Free 3-5 days delivery!
£7,90
£7.90 per item
£23,70
£21,90
£7.30 per item
£47,40
£39,90
£6.65 per item
In stock, order shipped on the: Tuesday 01 April - Free 3-5 days delivery!
Recommended by UFSBD dentists
Certified Organic COSMOS ORGANIC by COSMECERT
Fluorine 1450 ppm (optimal recommended dosage)
No preservatives and no controversial ingredients
Available in pharmacies
Yuka score: 93/100
Vegan and not tested on animals
100% ingredients of natural origin
We worked hand in hand with expert dentists from the French Union for Oral Health and their partner laboratory to formulate this toothpaste made with 100% natural ingredients and with no controversial substances (i.e. lauryl sulfate, titanium dioxide, etc.). 👩⚕️
It's perfect for daily use: protection against cavities and keeping your breath fresh! 😄
Its smooth consistency has low abrasiveness and its fresh mint aroma will give you a refreshing and super comfortable brush daily! 🍃
Taking care of your health also means taking care of your oral hygiene by not using products made with controversial ingredients that could be harmful!
Many brands sell miracle products online - don't fall into the trap! Instant teeth whitening only exists in the ads. ☝️
Our Active Whitening Toothpaste has no purple colour, doesn't whiten after only 3 days, and gives no false promises ... We simply combined the best active whitening ingredients, renown for their effectiveness, to provide a gradual effect over time without damaging your enamel or causing gum sensitivity! 😌
However, baby teeth do play a key role in the development of the adult smile.
Results after 28 days of use (test conducted under the supervision of a dentist in August 2024, 20 participants):
-60% of users noticed an improvement in the whiteness and shine of their enamel. 💎
-60% of users noticed a reduction in surface stains on their teeth. 🤍
-100% of users have not noticed an increase in sensitivity not previously present. 👌
-55% of users noticed better oral hydration. 💧
Remember that results are seen gradually, after several weeks/months of use. Our Active Whitening Toothpaste has proven good results in dentist-supervised tests, but it is by no means a miracle product!
Brands promising immediate or extraordinary whitening with a whitening toothpaste (such as those offering purple toothpastes which whiten immediately or lightening by several shades of white after only one or two weeks ...) are generally not very honest with their results and pay little attention to the quality of their product and the increased sensitivity that certain controversial ingredients can cause. 😓
In order to whiten and gradually eliminate stains caused by tea/coffee/red wine without the risk of damaging your enamel or developing sensitivities from bad ingredients, you need to have a little patience! 🧘♀️
Our Active Whitening Toothpaste is rated 93/100 on Yuka!
Our ingredients are 100% natural, with no preservatives or controversial products (titanium dioxide, sodium lauryl sulfate, etc.) and our Active Whitening Toothpaste's aluminum tube is made of 100% recyclable aluminum. ♻️
All in all, gentle care for your teeth that is good for your health and the environment, made in France! 🇫🇷
Yes, the ideal dose of 1450 ppm strengthens enamel and prevents cavities, as recommended by the dentists of the French Union for Oral Health.
For years there have been debates and questions regarding fluoride, particularly in the United States where it is often added to tap water in high concentrations. However, in Europe, fluoride is not added to tap water, making a dose of 1450 ppm essential to properly protect against cavities! 😉
Although the RDA of 119 (abrasiveness index) of our Active Whitening Toothpaste is still within the limits set by the UFSBD and dentist-supervised tests do not demonstrate any negative effect on oral sensitivity, if you suffer from strong dental/gingival sensitivities or hypoplasia/weak enamel, as a precaution: we recommend that you consult your dentist before using our whitening toothpaste, or opt for our sensitive toothpaste, specially designed for sensitive teeth and gums! ☝️
Children should use a pea-sized amount and adults should aim for the size of a hazelnut. 😄
This toothpaste can be used starting at 6 years old because of its fluoride concentration (1450 ppm) which is not suitable for children below this age. From 6 months, we recommend using our toothpaste specially designed for children: a red fruit flavour with 1000 ppm fluoride, perfect for the little ones! 😋
Yes! We chose to limit our plastic use as much as possible when making our Active Whitening and Sensitive toothpastes which is why our tubes are made of aluminum for both. Aluminum has the advantage of being a 100% infinitely recyclable material, only the cap is plastic and should be separated from the tube before recycling. ♻️
Although our Active Whitening Toothpaste contains hydroxyapatite, which certainly helps to strengthen enamel thanks to its remineralising action, it is still strongly recommended to use a toothpaste containing fluoride at the right dose (1450 ppm from 6 years old), because fluoride is the only element that effectively protects against development of cavities. 😉
Approximately 2 to 3 months when used twice a day. Please note that you don't need a large amount of toothpaste every time you brush, a small drop is more than enough!
No, we have used no preservatives in our formula. If in doubt, don't hesitate to scan our toothpaste on Yuka to check its composition and its overall score (93/100). 😄
Yes, you can subscribe to all our toothpastes, just like you can you subscribe to new brush heads and our other products (dental floss, etc.). 😁
You can view all of your subscriptions in My Account, or simply email hello@myvariations.com
All of our toothpaste is made in France in our partner laboratory, as listed on the tubes. 🇫🇷
First thing's first, never wet your toothbrush - not before nor after you apply toothpaste, as this starts to dissolve the toothpaste and reduce how well it sticks to your teeth and, therefore, its effectiveness. 😢
Place a small amount (the size of a hazelnut) of toothpaste on your toothbrush. No need to empty the whole tube! 😜
Brush your teeth for 2 minutes in the morning and the evening (twice a day minimum and, if possible, after every meal), covering all four corners of your mouth well. 👄
The built-in timer of our MyVariations sonic toothbrush makes your job easier with a small reminder every 30 seconds which tells you when to change sides. ⏰
Wait 30 minutes after meals or drinking coffee, tea, soda, or fruit juice before you brush, so as to not damage your enamel. 🦷
Dentists recommend rinsing your mouth before brushing and not after so that the fluoride can act on your teeth! Don't forget to floss or use interdental brushes before each brush, or at least once a day! 😄
AQUA (WATER / EAU), HYDRATED SILICA, GLYCERIN**, XYLITOL, HYDROXYAPATITE, PERLITE, XANTHAN GUM, ALOE BARBADENSIS LEAF JUICE POWDER*, CODIUM FRAGILE EXTRACT, DECYL GLUCOSIDE, AROMA (FLAVOR)*, SODIUM COCOYL GLUTAMATE, SODIUM FLUORIDE, MENTHYL LACTATE, LIMONENE, BUTYLENE GLYCOL, PENTYLENE GLYCOL
*Ingredients from organic farming. **Processed from organic ingredients. 100% natural origins. 21% of ingredients come from organic farming.