
1 article
£7.90
£7.90 per item
In stock, order shipped on the: Monday 24 February - Free 3-5 days delivery!
£7.90
£7.90 per item
£23.70
£21.90
£7.30 per item
£47.40
£39.90
£6.65 per item
Recommended by UFSBD dentists
Certified Organic COSMOS ORGANIC by COSMECERT
Fluorine 1450 ppm (optimal recommended dosage)
No preservatives or controversial ingredients
Available in Pharmacy
Yuka score: 93/100
Vegan and not tested on animals
100% ingredients of natural origin
We worked hand in hand with expert dentists from the French Union for Oral Health and partner laboratory to design this toothpaste based on 100% ingredients of natural origin and without controversial substances (Lauryl Sulfate, Titanium Dioxide, Triclosan, etc.). 👩⚕️
Its creamy texture and fresh mint aroma will offer you a refreshing and super comfortable brushing experience, while helping you gradually and gently improve the aesthetic appearance of your teeth! 🍃
Taking care of your health also means taking care of your oral hygiene by making sure not to use products containing controversial ingredients that could have a negative impact!
Many brands sell miracle products online and on social networks, don't fall into this trap ! Immediate teeth whitening only exists in advertisements. ☝️
With our Whitening Actives toothpaste, no purple color, no white teeth after 3 days of use, no false promises... We have simply brought together the best whitening active ingredients , recognized for their effectiveness , for a gradual improvement over time in the aesthetic appearance of your teeth, without damaging your enamel or creating sensitivity for your gums! 😌
However, we know that baby teeth play a key role in the development of the adult smile.
The results after 28 days of use (use test conducted under the supervision of a dentist in August 2024, 20 participants):
-60% of users noticed an improvement in the whiteness and shine of their enamel. 💎
-60% of users noticed a reduction in superficial stains on their teeth. 🤍
-100% of users have not noticed dental sensitivities not previously present. 👌
-55% of users noticed better hydration in their mouth. 💧
Please note that results are seen gradually , after several weeks/months of use. Our active whitening toothpaste has demonstrated good results in use tests under dental supervision , but it is by no means a miracle product!
Brands promising immediate or extraordinary whitening with a whitening toothpaste (such as, for example, those offering purple toothpastes with immediate whitening, or a gain of several shades of white after only one or two weeks of use...) are generally not very honest in the results mentioned, and pay little attention to the quality of their composition, and the increased sensitivity that certain controversial ingredients can cause. 😓
In order to gain whiteness and gradually eliminate stains caused by tea/coffee/red wine... without the risk of damaging your dental enamel or having sensitivities caused by bad ingredients, you need to have a little patience ! 🧘♀️
Our Active Whiteness toothpastes are rated 93/100 on Yuka!
Our ingredients are 100% of natural origin, without preservatives, without controversial products (titanium dioxide, Sodium Lauryl Sulfate, etc.) and the aluminum tube of our Actifs Blancheur toothpaste is made of 100% recyclable aluminum. ♻️
To summarize: gentle care for your teeth, made in France , which respects your health and the environment! 🇫🇷
Yes, at the optimal concentration of 1450 ppm to strengthen enamel and prevent the appearance of cavities, as recommended by the dentists of the French Union for Oral Health.
For several years there have been numerous debates and questions concerning fluoride, particularly in the United States where it is often added to tap water in high concentrations. However, in France and Europe, no fluoride is added to tap water, the dose of 1450 ppm is therefore essential to properly protect your teeth against cavities! 😉
Although the RDA of 119 (abrasiveness index) of our Active Whiteness toothpaste respects the limits set by the UFSBD and our use tests under odontological control do not demonstrate any negative effect on dental sensitivity, if you ever suffer from strong dental/gingival sensitivities or hypoplasia/weak enamel, as a precautionary measure we recommend that you consult your dentist before using our whitening toothpaste , or that you turn to our Sensitive toothpaste, specially designed for sensitive teeth and gums! ☝️
Yes, we have excluded all preservatives from this formula . If in doubt, do not hesitate to scan our toothpaste on Yuka to check its composition and its overall score (93/100). 😄
Yes, you can subscribe to all our toothpastes, as can you subscribe to brush heads and our other dental hygiene products (dental floss, etc.). 😁
You can collect all your subscriptions from your customer area or by simple request by email to hello@myvariations.com
All our toothpastes are made in France , in our partner laboratory, as indicated on the tubes. 🇫🇷
Although our Active Whiteness toothpaste contains hydroxyapatite, and this certainly helps to strengthen the enamel thanks to its remineralizing action, it is still strongly recommended to use a toothpaste containing fluoride at the right dose (1450 ppm from 6 years old), because fluoride is the only element that effectively protects against the development of cavities. 😉
Approximately 2 to 3 months for twice daily use . Please note that it is not necessary to apply a large amount of toothpaste each time you use it, a small amount is more than enough!
This toothpaste can be used from 6 years old due to its fluoride concentration (1450 ppm) which is not suitable for children below this age . For children from 6 months, we recommend using our toothpaste specially designed for children , red fruit flavor and with 1000 ppm fluoride , which will delight the little ones! 😋
Yes ! We have chosen to limit the use of plastic as much as possible in the manufacture of our Active Whitening and Sensitive toothpastes, which is why our tubes are made of aluminum for these 2 references. Aluminum has the advantage of being a 100% infinitely recyclable material, only the cap is plastic and must be separated from the tube in the yellow bin. ♻️
First of all, do not wet your toothbrush, neither before nor after applying the toothpaste, as this will dissolve the toothpaste, reducing its adhesion to your teeth and therefore its effectiveness. 😢
Place a small amount (the equivalent of a hazelnut without the shell) of toothpaste on your toothbrush. No need to empty the entire tube! 😜
Brush your teeth for 2 minutes in the morning and evening (twice a day minimum, and if possible, after each meal), covering the four sides of your mouth well. 👄
The built-in timer of the MyVariations sonic toothbrush makes this work easier with a small alert every 30 seconds which lets you know when to change sides. ⏰
Be sure to wait 30 minutes after each meal or drinking coffee/tea, soda or fruit juice before brushing your teeth, so as not to damage your dental enamel. 🦷
Dentists recommend rinsing your mouth before brushing, and not rinsing after brushing in order to let the fluoride act on the teeth! Don't forget to floss or interdental brushes before each brushing, or at least once a day! 😄
AQUA (WATER / EAU), HYDRATED SILICA, GLYCERIN**, XYLITOL, HYDROXYAPATITE, PERLITE, MENTHYL LACTATE, LIMONENE, BUTYLENE GLYCOL, PENTYLENE GLYCOL
*Ingredients from Organic Farming. **Processed from organic ingredients. 100% of the total is of natural origin. 21% of the total ingredients come from Organic Farming.